Years ago having a website was optional. Today it’s a given. Customers are increasingly using their mobile devices including Android tablets, iPad’s, iPhone’s and other Smartphone’s to visit your website. They are more comfortable with the technology, it is convenient when they are on the go however this type of technology demands now more website features. Many of these web-enabled tablets and phones render the full website on their small screen. Users zoom in and out to read portions of the web page. While it’s an impressive solution from the manufacturers’ point of view, for the customers it can be a frustrating experience.